keepin’ it REAL


keepin’ it REAL (kiR) is a scientifically proven, effective substance use prevention and social and emotional competency enhancing program designed to focus on the competencies linked to preventing substance use and abuse. Featured as a cost-effective and powerful program by the U.S. Surgeon General in 2016, this program is based on the real stories of young adolescents and program videos serve to providing social modeling of effective strategies. Youth have opportunities to create their own media as part of the program. There are three versions of the program: multicultural, rural, and Spanish. The lessons are designed to promote interaction among the students as well as between the students and teachers, so that students are involved in their own learning. Students also learn how to assess risk, value their perceptions and feelings, and communicate effectively.


Evaluation studies demonstrate that kiR:
  • Reduces rates of alcohol, tobacco, and marijuana use by as much as 45%
  • Leads to discontinuation of use. Rates of discontinuing all substance use was 61% higher for program participants than for students who didn’t receive the program
  • Leads to more realistic perceptions of peer use, increases anti-substance use attitudes, increases efficacy in resisting offers of substances, improves relationship skills, self-awareness, and responsible decision-making.

keepin’ it REAL consists of ten 45-minutes lessons including five videos. kiR enhances social, psychological, and emotional competencies that serve to protect youth from substance use, provides visual behavioral models, and practice opportunities for the application of skills. Utilizing a “from kids…through kids…to kids” approach, all lessons, including role-play scenarios and decision-making applications, are based on real teens’ stories. An optional booster intervention includes three 40-minute lessons teaching youth to develop their own prevention media such as posters and videos. The topics of the lessons include: Options and Choices, Risks, Communication and Conflict, Refuse, Explain, Avoid, Leave, Norms, Dealing with Feelings, Support Networks.


BUNDLE includes:
  • Teacher manual (Powerpoint slides, Lesson plans)
  • 1 student workbook
  • 5 Video files
  • Fillable student completion certificates


Pre- and Post-intervention evaluation surveys are free with purchase of each program


  • $300 (includes 1/workbook per implementer)
  • $50 per additional workbook (training requires one workbook per attendee)
  • $7 per student workbook


Training is optional.

  • Video Conference Remote Training: $800 (includes up to 2 people, each additional person is $20)